How Google Ads Remarketing Can Get You More Sales
Ever wondered why some businesses seem to follow you online no matter where you go?
It’s not magic—it’s Google Ads remarketing. And it works. Research shows that 96% of website visitors leave without converting. That’s a huge gap. Remarketing can bring those people back and turn "maybe" into "yes."
Imagine this: someone visits your site, checks out your products, and leaves. Without remarketing, they might forget about you entirely. But with it? You’ve got a second chance to make your pitch, build trust, and close the deal.
In this guide, I’ll show you exactly how Google Ads and remarketing work, why they’re so effective, and how you can use them to grow your business.
How Google Ads Work
Google Ads is a powerful advertising platform that connects businesses with the right audience. With billions of daily searches happening worldwide, it’s an opportunity to place your brand in front of people already looking for what you offer.
Are Google Ads Effective?
Yes! Google Ads can deliver incredible results if used effectively. Here’s why:
Targeted Reach: Your ads appear to people searching for specific keywords relevant to your business.
Flexible Budgets: You can start small and scale up once you see results.
Trackable Results: Monitor every click, impression, and conversion to know what’s working.
Focus on action-oriented headlines and fine-tune your audience targeting. This combination is key to maximizing your campaign’s success.
What is Google Ads Remarketing?
Google Ads remarketing is a smart tactic to reconnect with people who’ve already shown interest in your business. You’ve probably experienced this yourself: you browse a product online, leave the site, and later see ads for that exact product. That’s remarketing at work!
Here’s why it’s effective:
Keeps Your Brand Top of Mind: Remarketing reminds visitors about your business even after they leave your site.
Boosts Conversions: Studies show that people are more likely to buy after seeing your brand multiple times.
Personalized Ads: Tailor your ads to match what specific users viewed or interacted with on your site.
How to Set Up Google Ads Remarketing
Ready to get started? Follow these steps to launch your first remarketing campaign:
Where to Find the Google Ads Remarketing Tag
Log into your Google Ads account.
Go to Tools & Settings and select Audience Manager under the “Shared Library” section.
Find the remarketing tag under Audience Sources and copy the code.
Add the tag to your website’s code, either in the global header or through a tag manager like Google Tag Manager.
Creating Remarketing Lists
Remarketing lists are essential for grouping your audience. Some ideas for lists include:
People who visited your site but didn’t complete a purchase.
Customers who viewed a specific product but didn’t add it to their cart.
Users who spent a certain amount of time browsing your site.
Once your lists are ready, create tailored ads to match their behaviors. For example, show ads with discounts for cart abandoners or highlight new arrivals for returning customers.
How Does Google Ads Remarketing Work?
Remarketing works by using browser cookies to track visitors to your site. After they leave, your ads “follow” them to other websites, apps, or YouTube.
Here’s a real-world example:
A user visits your site and checks out a pair of sneakers but doesn’t buy.
Later, while reading an online article, they see an ad for the same sneakers.
That ad might include a special offer, like 10% off, prompting them to return and complete the purchase.
Make sure your ads are visually consistent with your website to create a seamless user experience.
Advanced Remarketing Strategies
If you’re ready to take your campaigns up a notch, here are some advanced tactics to consider:
Dynamic Remarketing
This type of remarketing shows ads with specific products or services people viewed on your site. It’s particularly useful for e-commerce businesses. For instance, if a customer browses your electronics section, they might see ads featuring the exact gadgets they looked at.
Cross-Device Targeting
People often switch between devices—starting their search on a smartphone and finishing on a laptop. With cross-device targeting, you can ensure your ads follow them wherever they go.
Exclude Converters
Save your ad budget by excluding people who’ve already made a purchase or completed your desired action. This ensures you’re not wasting resources targeting users who don’t need further nudging.
What is Remarketing in Google Analytics?
Google Analytics allows you to take remarketing to the next level by creating advanced audience segments.
How to do it:
Link your Google Analytics and Google Ads accounts.
In Analytics, navigate to Admin > Audience Definitions > Audiences.
Build audience lists based on user behaviors, such as time on site, pages visited, or number of sessions.
Import the audience lists into Google Ads to start targeting them.
This lets you get highly specific. For example, you could target users who browsed your pricing page but didn’t request a quote.
Tips to Maximize Google Ads Remarketing
Use Compelling Visuals: Invest in professional, eye-catching graphics.
Write Clear CTAs: Be direct about what you want your audience to do (e.g., “Claim Your Discount Today!”).
Test & Refine: Experiment with different ad formats, messaging, and offers to see what performs best.
Limit Ad Frequency: Don’t overwhelm users. Adjust your frequency cap to avoid ad fatigue.
Combine Remarketing with Other Campaigns: Use remarketing alongside Google search or shopping ads for a comprehensive approach.
Final Thoughts: Why Remarketing is Worth Your Time
Google Ads remarketing isn’t just another marketing tactic—it’s your opportunity to turn curious visitors into loyal customers. By staying visible and relevant, you can strengthen your brand’s presence and drive more conversions.
When done right, remarketing makes every ad dollar work harder. Whether you’re reminding a customer about their abandoned cart or introducing them to a new product, this strategy keeps your brand top of mind.
FAQs About Google Ads Remarketing
What is Google Ads Remarketing?
It’s a way to show ads to people who have already visited your website, helping you re-engage and convert them.
Is Google Ads Remarketing Expensive?
Remarketing is budget-friendly because it targets warm leads—people already interested in your brand.
How Do I Measure Remarketing Success?
Use Google Ads’ reporting tools to track metrics like clicks, impressions, conversions, and ROI.
How Can Schulze Creative Help with Remarketing?
We create tailored remarketing strategies to help you re-engage your audience and drive sales through our personalized digital marketing agency.
What Other Services Does Schulze Creative Offer?
In addition to Google Ads, we specialize in SEO, website design, and Facebook Ads.
